Announcement of Aspen International Fashion Week 2014


Contact: Brooke Fogg
Aspen International Fashion Week

P: 303-881-9080
F: 303-832-2580

Announcement of Aspen International Fashion Week 2014

March 14, 2013 – Today is the formal announcement of the 1st Annual Aspen International Fashion Week (AIFW) to take place in the town of Aspen, CO February 27th -March 2, 2014.

“This is an opportunity to formalize and form an Aspen fashion week that will garner international attention,” stated founder of AIFW, Brooke Fogg, “and to operate a respectful, ethical organization that will further bolster the Colorado fashion community and the town of Aspen. We understand that Aspen Fashion Week as previously managed by Lisa Johnson, will not continue. We believe that Ms. Johnson has essentially abandoned the event as well as her related business entities.”

Aspen International Fashion Week has already finalized key Aspen and Snowmass partnerships as well as several multiyear sponsors to guarantee success for the scheduled 4-day, annual event. Also, event production house Bliss Studios will bring a team of 20 seasoned professionals to assist in executing a world-class event both in stature and certainty.

The event will be managed by Aspen Fashion Week, LLC and Brooke Fogg who is the President of the newly formed entity. Ms. Fogg, is also the owner of Wilhelmina Denver, Fogg Management and Premier Image Agency, a national event marketing agency. Aspen Fashion Week, LLC is a newly formed entity with no affiliation to Ms. Johnson or any of her past events and/or promotions. Ms. Fogg understands the importance of maintaining relationships with the key sponsors and vendors that were involved with the event in prior years. She is reaching out to known entities and would welcome any past contributors to contact her if they are interested in being involved with AIFW 2014, this philosophy to ensure a level of continuity with the previous years of a similar event.

“We feel that their remains a strong demand from the Aspen community and a potential to make this a premier international event under completely separate ownership and management. Our goal is to re-establish the event in 2014 with many improvements and new opportunities.” AIFW organizers are very confident this event has significant potential and will thrive for years to come.

AIFW will be a 4-day event with après-ski fashion shows, sponsored evening soirées along with musical, tech industry, food, sustainability and healthy lifestyle tie-ins.

AIFW will be the premier fashion industry event in the Rocky Mountain region and will partner with a title charity where partial donations will be contributed. Sponsorship opportunities are currently being offered and finalized for the 2014 event.

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